Topic: Strategic Design

Make style tiles a time-saving step in your web design process

Style tiles create an opportunity for clients to participate in the outcome of the final concept before the heavy design effort begins.

Creating conversions for clients – sales page or landing page?

Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.

How to define design goals that support your client’s business goals

When projects wander and clients micromanage… the cause is not what you think. Avoid drama-filled projects by requiring client clarity (yes! you can!) before you define design goals.

My “one concept” web design process

Learn how you create a web design process that produces one concept you can be confident your client will love.

Why it’s so hard for designers to design for themselves

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.

A behind-the-scenes look at my web design process

A better web design process creates opportunity for the best design solutions. The best design solutions are a reflection of the partnership between client and designer.

Making a powerful first impression – crafting an effective homepage message

How to craft a message that will hook your potential client and make them curious for more.