Topic: Positioning

How to niche down your web design services

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide.

How to know when raising your freelance design rates is actually the WRONG move

An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

Positioning: What’s your sweet spot?

Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.

Making a powerful first impression – crafting an effective homepage message

How to craft a message that will hook your potential client and make them curious for more.