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Topic: Positioning

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

Positioning: What’s your sweet spot?

Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.

Making a powerful first impression – crafting an effective homepage message

How to craft a message that will hook your potential client and make them curious for more.

Is your design business properly positioned?

Positioning is super important for web designers. What do you think when you think about…