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Tag Archives: Positioning

Positioning :: What’s your sweet spot?

Positioning :: What’s your sweet spot?

Sweet spot. Zone of genius. Area of expertise. If you’ve been around online for a while, you’ve probably heard most of these. Business coaches and leading motivational gurus and top level marketing people are constantly advising business owners like us to identify this mystical “thingy” and “operate inside it” in order to make lots of… Read More »

Making a powerful first impression – crafting an effective homepage message

Making a powerful first impression – crafting an effective homepage message

First impressions are powerful… I still remember the first time I saw the man who would be my husband. He approached me with a big bouquet of flowers and a shy smile. Something inside me knew in that moment that I was in the right place. Was it love at first sight? Not really. I… Read More »

Is your design business properly positioned?

Is your design business properly positioned?

Positioning is super important for web designers. What do you think when you think about positioning? Some kind of black magic you don’t really understand? Or something you know is important but you don’t have time to figure out? As a content strategist and copy coach, I work with a number of website designers and… Read More »

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