Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.
Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.
Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.
How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.
Strategies you can use to make the most of every testimonial, glowing client email, and tiny bit of praise you receive.
Why time spent showcasing your work is an investment in better quality projects later.
Use this simple system for creating effective portfolio case studies.
Time for some straight talk about up-leveling your business. I’m tired of marketing gurus and…