Topic: Marketing

How to niche down your web design services

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide.

How to tell the story of your work with case studies

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table.

How to find the right clients – keys to upleveling your design business

Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.

Marketing is so much more than a website

Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

Positioning: What’s your sweet spot?

Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.

small-design-portfolio-tips

Tips for showcasing a small design portfolio

How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.

How to use praise effectively on your website

Strategies you can use to make the most of every testimonial, glowing client email, and tiny bit of praise you receive.

3 simple strategies for managing your portfolio

Why time spent showcasing your work is an investment in better quality projects later.