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Tag Archives: Marketing

Tell the story of your work with case studies

Tell the story of your work with case studies

Working with you is a collaborative experience, right? Clients discuss their strategy, shift their branding, and solve problems inside their business – all while creating a new website. Does your portfolio reflect this journey? Or does your portfolio simply focus on the pretty parts – the graphics, overall design, and things like site functionality. Unless… Read More »

How to find the right clients – keys to upleveling your design business

How to find the right clients – keys to upleveling your design business

Time for some straight talk about up-leveling your business. I’m tired of marketing gurus and business coaches who tell creative entrepreneurs to just raise their pricing dramatically and everything will change for their business. It’s as if doubling the sticker price is the magical formula for success. Some people fall for that advice… while others… Read More »

Why one primary marketing method is all you need

Why one primary marketing method is all you need

Recently, I talked to a client about marketing tactics. She told me about using a few quiet moments on the weekend to schedule social media posts and expressed her frustration because she had not written a blog post in weeks. She talked about spending hours driving to and from an in-person networking meeting and about… Read More »

How to get clients when you are just starting out

How to get clients when you are just starting out

Starting a new business is a huge accomplishment. The beginning can also a hard place to be when the clients don’t come as easy as you’d hoped. I’ve been in this “new” place quite a few times. Over the years, I’ve owned a few different businesses and rebranded my own design studio biz twice since… Read More »

Simple marketing strategy for when you need more clients

Simple marketing strategy for when you need more clients

Marketing is typically a long game… so what do you do when you just need a few more clients? Every entrepreneur I know has a panic story… a moment when the money ran out and the projects ended… and it wasn’t easy to determine what was next. A moment when desperation seemed like the only… Read More »

Making a powerful first impression – crafting an effective homepage message

Making a powerful first impression – crafting an effective homepage message

First impressions are powerful… I still remember the first time I saw the man who would be my husband. He approached me with a big bouquet of flowers and a shy smile. Something inside me knew in that moment that I was in the right place. Was it love at first sight? Not really. I… Read More »

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