The Designing to Delight Course is open for enrollment through Friday, 9/21!  Learn More »

Tag Archives: Getting Started

Positioning :: What’s your sweet spot?

Positioning :: What’s your sweet spot?

Sweet spot. Zone of genius. Area of expertise. If you’ve been around online for a while, you’ve probably heard most of these. Business coaches and leading motivational gurus and top level marketing people are constantly advising business owners like us to identify this mystical “thingy” and “operate inside it” in order to make lots of… Read More »

Brand your design business to truly connect with clients

Brand your design business to truly connect with clients

It took me a couple years to realize, that as a designer, my business brand is not solely about me. It’s about the piece of me that is relevant to them – my clients. When I look at my current brand, it’s undoubtedly my style, but it’s not all about me. My brand instead focuses… Read More »

A behind-the-scenes look at how I work with design clients

A behind-the-scenes look at how I work with design clients

Can you identify with any of these scenarios? Projects get delayed months because clients are slow to provide content. Clients don’t thoroughly read your communication or are confused about what’s coming next. The only progress you make is by reacting to drama rather than following a plan. The key to happier clients and smoother projects… Read More »

How to overcome imposter syndrome when you feel inadequate

How to overcome imposter syndrome when you feel inadequate

Insecurity. Imposter Syndrome. Feeling inadequate. We’ve all experienced it, right? From those little jittery moments before an inquiry call with a potential client to a panicked feeling of dread as you wait for feedback on your work, insecurity is a plague most creative entrepreneurs face… myself included. Once upon a time, when I was first… Read More »

How to get design clients to connect with your work (& hire you)

How to get design clients to connect with your work (& hire you)

Back in the day, I used to meet with potential clients in person and show them a physical portfolio. A big black zippered thing with large black pages. It was similar to a fancy photo album. I carefully showcased each project – one per page – and would go through them, explaining the thought and… Read More »

Why one primary marketing method is all you need

Why one primary marketing method is all you need

Recently, I talked to a client about marketing tactics. She told me about using a few quiet moments on the weekend to schedule social media posts and expressed her frustration because she had not written a blog post in weeks. She talked about spending hours driving to and from an in-person networking meeting and about… Read More »

Simple marketing strategy for when you need more clients

Simple marketing strategy for when you need more clients

Marketing is typically a long game… so what do you do when you just need a few more clients? Every entrepreneur I know has a panic story… a moment when the money ran out and the projects ended… and it wasn’t easy to determine what was next. A moment when desperation seemed like the only… Read More »

TAKE CONTROL OF THE DESIGN PROCESS

Use my plug+play feedback scripts to shift how you think about feedback and eliminate needless revision cycles.

logo