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Tag Archives: Getting Clients

Brand your design business to truly connect with clients

Brand your design business to truly connect with clients

It took me a couple years to realize, that as a designer, my business brand is not solely about me. It’s about the piece of me that is relevant to them – my clients. When I look at my current brand, it’s undoubtedly my style, but it’s not all about me. My brand instead focuses… Read More »

3 simple strategies for managing your portfolio

3 simple strategies for managing your portfolio

Can you relate? You cringe when you hear a prospect say they are going to check out your website… Ooh wait, let me send you some recent work via email, my portfolio is out of date… Sound familiar? Updating my portfolio is one of those business growth tasks that always feels less productive than working… Read More »

Tell the story of your work with case studies

Tell the story of your work with case studies

Working with you is a collaborative experience, right? Clients discuss their strategy, shift their branding, and solve problems inside their business – all while creating a new website. Does your portfolio reflect this journey? Or does your portfolio simply focus on the pretty parts – the graphics, overall design, and things like site functionality. Unless… Read More »

Streamline your inquiry process and say yes to portfolio-worthy projects that grow your business

Streamline your inquiry process and say yes to portfolio-worthy projects that grow your business

You see it in the movies all the time – only the cool people get into the fancy club. Imagine for a moment that your clients are the people in that line, and they want to join your design club. Who do you let behind the “red rope”? More importantly, where in the process should… Read More »

How to find the right clients – keys to upleveling your design business

How to find the right clients – keys to upleveling your design business

Time for some straight talk about up-leveling your business. I’m tired of marketing gurus and business coaches who tell creative entrepreneurs to just raise their pricing dramatically and everything will change for their business. It’s as if doubling the sticker price is the magical formula for success. Some people fall for that advice… while others… Read More »

How to get design clients to connect with your work (& hire you)

How to get design clients to connect with your work (& hire you)

Back in the day, I used to meet with potential clients in person and show them a physical portfolio. A big black zippered thing with large black pages. It was similar to a fancy photo album. I carefully showcased each project – one per page – and would go through them, explaining the thought and… Read More »

Why one primary marketing method is all you need

Why one primary marketing method is all you need

Recently, I talked to a client about marketing tactics. She told me about using a few quiet moments on the weekend to schedule social media posts and expressed her frustration because she had not written a blog post in weeks. She talked about spending hours driving to and from an in-person networking meeting and about… Read More »

How to get clients when you are just starting out

How to get clients when you are just starting out

Starting a new business is a huge accomplishment. The beginning can also a hard place to be when the clients don’t come as easy as you’d hoped. I’ve been in this “new” place quite a few times. Over the years, I’ve owned a few different businesses and rebranded my own design studio biz twice since… Read More »

Simple marketing strategy for when you need more clients

Simple marketing strategy for when you need more clients

Marketing is typically a long game… so what do you do when you just need a few more clients? Every entrepreneur I know has a panic story… a moment when the money ran out and the projects ended… and it wasn’t easy to determine what was next. A moment when desperation seemed like the only… Read More »

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