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Tag Archives: Copywriting

Content-gathering tactics for larger projects

Content-gathering tactics for larger projects

Most of it has been advice centers around the type of client I usually work with… the service-based entrepreneur with around 10 pages worth of content. You’re thinking, Christine, I have clients with a lot of content. I’m not sure if this process will work for them. I totally get it… Over the last 25+… Read More »

How to keep client content from delaying design projects

How to keep client content from delaying design projects

I like to think I’ve got my client’s back. It’s a mantra of mine. I find myself saying it in consults and strategy sessions. It’s something I want my clients to feel. I can see through to the end of the process… even when they can’t. I can see the beautiful result… even when they… Read More »

So, you want to collaborate with a copywriter…

So, you want to collaborate with a copywriter…

You’re tired of waiting for content that never arrives. You’re fed up with editing the copy your client finally delivers in an attempt to whittle thousands of words down to the right amount of content for your design. And you’re sick of the scope creep that happens whenever you start working with client generated copy.… Read More »

Copywriting is a problem for your client.

Copywriting is a problem for your client.

Your client might think writing is easy. After all, we all write just about every day, right? Notes to family members… emails to friends. We text and post, chat and jot things down. It’s all writing… and that’s why clients often decide to write their own website copy. But, writing effective website copy is different… Read More »

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