Translate client goals into strategic web design

Designing to Delight is the drama-free web design process proven to allow you to create confidently, charge more, and totally delight your clients.

DtD Designer Taking The Course
DtD Heart

Tired of stalled projects, frustrated clients, and out-of-control timelines? Ready to uplevel your design business so you can charge more for your work – but stuck on a hamster wheel and too overwhelmed to see a way through the drama?

Wondering how to…

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Tackle complex projects with confidence, knowing you can deliver?

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Master your design schedule by keeping clients engaged and on track?

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Guide clients smoothly and avoid endless changes, revisions, and frustration?

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Translate client ideas into strategic designs they love?

Stop questioning your design skills or wondering if this business you love is actually viable. Stop wondering what you’re doing wrong and feeling wounded when clients can’t just relax and trust. I’ve been where you are, trust me. The problems you face aren’t personal. The solution is actually simple…

Hi, I’m Christine, creator of Designing to Delight and Christine Marie Studio. Over 25 years – I’ve honed my web design process – eliminating multiple concepts and extra revision cycles, creating client trust and increasing my ability to charge more for my work.

Designing to Delight is a behind-the-scenes look at my design system, created to show you exactly how to design strategically and collaboratively. You’ll see how exactly how I gather my clients’ ideas, use them to fuel my research and creativity and translate it all into a strategic design my client loves.

Over the last 5 years, this design process has allowed me to more than 10x my income per project (for the same work) while stepping off of the hamster wheel of endless revisions and frustration.

Feel like you’re struggling to complete projects? Getting caught in endless revision cycles or pushed around by clients? Tired of not making enough money for your efforts? You need a way to deliver amazing results every time. You need Designing to Delight.

DtD guides you through my strategic design system – from discovery to home page concept – showing you how to work with my clients and arrive at a design they love, every time. You’ll feel inspired, and in control.

More importantly, you’ll be able to charge significantly more for the work you love.

Understanding how to put design elements together is only the beginning. I’m teaching you how to step outside of the bubble of your own ideas and create beautiful and effective designs for real clients. You won’t learn THIS in any other design course!

I’ve created tools and resources to help you apply what you learn to your very next project. You can take immediate action, and even kickstart the stalled projects on your plate right now. That’s what I want for you… smooth, successful projects and delighted clients so you can finally make a living doing work you love!

Christine Thatcher Creator Of Designing To Delight

Ready to design without drama?

I'll help you create a collaborative web design process that allows you to work with your clients, finding the right balance between their business goals and your design ideas.

Ingrid U

Ingrid U. significantly raised her prices

DtD opened my eyes into all the time and effort I put into each of my projects, I realized the value of what I offered. I went from charging $250 when I started, to $1,499 for my base brand development package in 5 months and now my go-to package is $2799 for creating just the website. Which is fancy numbers for: I am making a living, I am actually paying the bills while still having time to enjoy my life, and yes, design is my full-time job.

Marci Kobayashi

Marci K. has more confidence in her design ability

The course took away the elusiveness I imagined around design. I didn’t think I was creative enough or had enough artistic talent to come up with designs. The course taught me how to break down creating a design into digestible steps. My confidence has gone up which in turn gave me the confidence to increase my prices and charge for design. I wish I had invested in this course earlier. I thought I needed help improving my design skills but what I learned that I needed more was a process for designing.

Lina A

Lina A. is letting go of the “self-taught” limitation

After the course, I gained so much more confidence, and the amount of time I'm saving is mindblowing. The other thing that changed – I became a much better designer. I am self-taught, with a business that was 4 months old when I bought the course. The course taught me design principles that would have taken me SO much longer to figure out by myself! I now feel very confident about my process. I am confident in charging more and explaining why. Heck, I can own being a web designer, and a good one at that!

What's included...

Inside Designing to Delight

Learn the design system I’ve honed over 25 years of working in the industry. Avoid my mistakes and missteps. Skip over all the research, trial, and testing you’d have to do to figure it out on your own. I’ve created tools and resources to make this course immediately actionable. I want you to delight your very next client!


Immediate Access

Immediate access to the entire Designing to Delight course – so you can dive in quickly, apply what you learn, and start getting results with your very next design project.


Design Guide

The Strategic Design Guide – printable for repeated use. I’ve created the guide to share my strategic thinking, knowledge, and tactics for navigating the variables in every design project. It’s arranged in a workbook type format, so you can work through it with client after client.


Custom Workflow

Design project conversations & tasks – I’m sharing my tested and perfected conversations for the whole process, so you’ll know exactly what to say to prevent clients from going off track. I’m including my recommended tasks so you can implement confidently.


Illustrator Templates

Adobe Illustrator Templates – to help you create wireframes and style tiles, and guide your clients effectively with the visuals you need to increase their understanding and approval.


Logo Design 101

Logo Design 101 (course) – to help you streamline your logo creation process, share options effectively, and get to the right design quickly and efficiently.


Content Bottlenecks

Say Goodbye to Content Bottlenecks (course) – avoid content delays by following the process shared in this course. Includes a content workbook you can use with clients to help them gather ideas, write content, and share it with you on time.


Facebook Community

Lifetime access to the Private Facebook Community – Share design problems, get advice, and get a glimpse behind the scenes as I share real client scenarios. I answer questions, share my latest projects, and support you as you implement what you learn.

Behind The Scenes

Behind the Scenes

Watch over my shoulder – A few times a month in the group, I'll pull back the curtain on my design business. Learn how I adapt the phases my process to work for different types of clients via watch over my shoulder style videos of actual client projects in process.

What's the investment?


$97 / mo


$221 / mo


$1197 $997

All payment plans reflect a discount for summit attendees.

Due to the immediate access provided to the complete training and all materials, no refunds are given after the three (3) day refund period following sale. By purchasing, you automatically agree to the Terms of Participation. Payments are processed securely through Stripe.

Christine Thatcher Designer

Who is Christine Thatcher?

I’m a brand and web designer, wife, and mom of two who is frequently distracted by two crazy pugs. As a designer, I love well-crafted fonts, white space and simplicity. Over the last 25 years, I’ve worked with all kinds of clients, on all kinds of projects.

In 2012, I founded Christine Marie Studio and began working with women entrepreneurs similar to myself. I’ve worked with some amazing individuals! I’m known for my ability to translate what my clients say into a design that captures their unique brand personality – taking their words and creating a design they love!

As my process evolved, I quickly learned that encouraging clients to actively participate resulted in better designs. My clients were delighted, and I was rewarded with their complete trust in the process. This way of working is what I’m sharing with you in Designing to Delight.

I’m passionate about designers loving what they do.

It’s why I started teaching what I know. Being a designer isn’t always easy, but interacting with clients and designing things for them should feel collaborative and satisfying – without the drama of them taking over, dragging you through endless revision cycles, or modifying your designs until you cringe.

You can be 100% confident in your ability to nail any design project you take on – with less headache and more joy – giving you the ability to charge for each new project.

Here’s why I know you can…

Marketing strategies come and go. Design tools change. But the process of design itself doesn’t really change. Mastering the strategic design process – learning how to guide clients and translate their vision into a design they love – is the key to confidence… and the key to charging a lot more for your work.

I can’t wait to teach you!

Get my Step-by-Step Web Design Process

Create a solid foundation for your design choices, minimize client overwhelm and micromanaging, and reduce or eliminate revision cycles.

Angie Webb

Angie W. has eliminated revision cycles

I have to brag and share a success story. I finally had an opportunity to use all the great stuff I learned in the course on a website design project and had ZERO revisions on the mockup! The process went very smoothly and everyone was happy with the final product! Putting these simple-to-implement, yet difficult-to-dream-up, systems and strategies in place has greatly streamlined my workflow with clients and made for a smoother process with happier clients overall. I can't recommend this course enough!

Laine Nickl

Laine N. got off the hamster wheel

Before Designing to Delight, I was struggling with a consistent web design process, which made projects take way longer than necessary, and made me feel like I was constantly re-inventing the wheel. The course has definitely increased my confidence, as I'm able to clearly articulate my process, as well as help guide clients through the process. I've also gained so much more time since I'm no longer wasting time creating systems as I go, or re-typing the same emails to clients (scripts are such a game-changer!).

Camille Lawson

Camille L. showcased strategic thinking

My client was so pleased with the “really clever” ideas (his words). The DtD process works SO well and is so adaptable. In this situation, it allowed me to showcase strategic thinking, new ideas they hadn’t thought, my expertise in this area, and created future work for myself with this project. This is a no fluff course. She gets straight to the content and the resources alone are so much value – especially having all of the scripts and checklists available to you. Christine is a great teacher, practical, thorough, present, and extremely supportive. She changed my life and business.

Ready to drop the drama and delight your clients?

Enroll now!


$97 / mo


$221 / mo


$1197 $997

All payment plans reflect a discount for summit attendees.

Due to the immediate access provided to the complete training and all materials, no refunds are given after the three (3) day refund period following sale. By purchasing, you automatically agree to the Terms of Participation. Payments are processed securely through Stripe.


Let me answer some of your questions.

No prerequisites! My go-to design tools are Adobe Illustrator and Photoshop, but you can apply what you learn inside your tool of choice.

This course is for beginning to intermediate designers who desire to improve their strategic design skills, collaborative process, and/or developers who wish to make a move into strategic web design. This course teaches a framework for translating client ideas into strategic design.

The course lessons cover the discovery and design phases of a project in depth. You’ll receive a Strategic Design Guide that you can reference and customize to guide you through the entire process with clients. You’ll also receive Design Project Conversations & Tasks – making client communication easy and effective from discovery to launch.

Yes. This course covers design principles which are the foundation of the DtD collaborative process.

Enter your unique username and password to log into the website and access the lessons. Each lesson includes a streamable video, audio files, plus related downloadable worksheets and tools.

The course is self-paced, allowing you to work at your own rate. You’ll have access to all the lessons at once – and the lessons will be available to you indefinitely, along with any course updates.

DtD is risk-free, but due to the immediate access I give to the material, refunds are limited to the first three (3) days after purchase. No refunds are given after that time for any reason. DtD is not a membership, but a course. You are required by law to make all payments. Log into DtD. Review the materials and make sure this is a fit for you during that 3-day window. View the terms of participation here.

You don’t. This course covers the discovery and design phases within the entire project process. You’ll learn how to translate client goals into a well-thought-out design concept. Development or site-building is not included. You should be able to move from the course to build your design concept on the platform of your choice or work with a developer.

You will have access to all the course materials and Facebook groups for the lifetime of the course, which won’t be going away anytime soon.

You can simply email me anytime at I’d be happy to answer your questions about the course.

© Designing to Delight 2020.