Translate client ideas into strategic design

Designing to Delight is the step-by-step web design system proven to allow you to create confidently, charge more, and totally delight your clients.

Tired of stalled projects, frustrated clients, and out-of-control timelines? Ready to uplevel your design business so you can charge more for your workbut stuck on a hamster wheel and too overwhelmed to see a way through the drama?

Wondering how to…

  • Tackle complex projects with confidence, knowing you can deliver?
  • Master your design schedule by keeping clients engaged and on track?
  • Guide clients smoothly and avoid endless changes, revisions, and frustration?
  • Translate client ideas into strategic designs they love

Stop questioning your design skills or wondering if this business you love is actually viable. Stop wondering what you’re doing wrong and feeling wounded when clients can’t just relax and trust. I’ve been where you are, trust me. The problems you face aren’t personal. The solution is actually simple…

You need a strategic design system that delivers reliable results time after time while securing client trust and making your projects profitable and oh-so-smooth. You need Designing to Delight!

Hi, I’m Christine, creator of Designing to Delight and Christine Marie Studio. Over 25 years – I’ve honed my collaborative design process – eliminating multiple concepts and extra revision cycles, creating client trust and increasing my ability to charge more for my work.

Designing to Delight is a behind-the-scenes look at my design system, created to show you exactly how to design strategically and collaboratively. You’ll see how exactly how I gather my clients’ ideas, use them to fuel my research and creativity and translate it all into a strategic design my client loves.

Over the last 5 years, this design process has allowed me to more than 10x my income per project (for the same work) while stepping off of the hamster wheel of endless revisions and frustration.

Feel like you’re struggling to complete projects? Getting caught in endless revision cycles or pushed around by clients? Tired of not making enough money for your efforts? You need a way to deliver amazing results every time. You need Designing to Delight.

DtD guides you through my strategic design system – from discovery to home page concept – showing you how to work with clients collaboratively and arrive at a design they love, every time. You’ll feel inspired, and in control. More importantly, you’ll be able to charge significantly more for the work you love.

Understanding how to put design elements together is only the beginning. I’m teaching you how to step outside of the bubble of your own ideas and create beautiful and effective designs for real clients. You won’t learn THIS in any other design course!

I’ve created tools and resources to help you apply what you learn to your very next project. You can take immediate action, and even kickstart the stalled projects on your plate right now. That’s what I want for you… smooth, successful projects and delighted clients so you can finally make a living doing work you love!

Designing to Delight

Translating Client Ideas into Strategic Design

Learn the design system I’ve honed over 25 years of working in the industry. Avoid my mistakes and missteps. Skip over all the research, trial, and testing you’d have to do to figure it out on your own. I’ve created tools and resources to make this course immediately actionable. I want you to delight your very next client!


Immediate access to the entire Designing to Delight course – so you can dive in quickly, apply what you learn, and start getting results with your very next design project.

The Strategic Design Guide – printable for repeated use. I’ve created the guide to share my strategic thinking, knowledge, and tactics for navigating the variables in every design project. It’s arranged in a workbook type format, so you can work through it with client after client.

Design project conversations & tasks – I’m sharing my tested and perfected conversations for the whole process, so you’ll know exactly what to say to prevent clients from going off track. I’m including my recommended tasks so you can implement confidently.

Adobe Illustrator Templates – to help you create wireframes and style tiles, and guide your clients effectively with the visuals you need to increase their understanding and approval.

Logo Design 101 (course) – to help you streamline your logo creation process, share options effectively, and get to the right design quickly and efficiently.

Say Goodbye to Content Bottlenecks (course) – avoid content delays by following the process shared in this course. Includes a content workbook you can use with clients to help them gather ideas, write content, and share it with you on time.

Lifetime access to the Private Facebook Community – Share design problems, get advice, and peek behind the curtain as I share real client scenarios. I answer questions, share my latest projects, and support you as you implement what you learn.

Monthly LIVE Marketing Workshops – Up your marketing game, expand your skills, and get answers to your marketing questions in these interactive LIVE workshops led by Marketing Strategist and DtD contributor, Michelle Hunter.

If you’re wanting a well-thought out approach to taking a client through the design process, you need to take this course.

Sally Tudhope

+ Read Sally’s Success Story

This course gave me the confidence to double my package prices.

Seema Pateel

+ Read Seema’s Success Story

I’ve taken plenty of courses and this one has been hands down the most helpful.

Jennifer Weed

+ Read Jennifer’s Success Story

I can’t put a price on the confidence, knowledge and support I’ve gained with this course.

Lina Adjogble

+ Read Lina’s Success Story

This course is absolutely worth the investment.

Laine Nickl

+ Read Laine’s Success Story

I felt like I had joined an agency and had my own mentor. Fantastic course.

Crystal O’Connell

+ Read Crystal’s Success Story

The course took away the elusiveness I imagined around design.

Marci Kobayashi

+ Read Marci’s Success Story

I have finally found the confidence to niche down and find peace in my business.

Camille Lawson

+ Read Camille’s Success Story

I went from charging $250 to $1,499 for my base brand development package in 5 months.

Ingrid Urena

+ Read Ingrid’s Success Story

I’ve upped my prices about 25% since working through your course and my clients are happier.

Veronica Wirth

[The course] outlines a brilliant process for dealing with clients in any design capacity.

Ingrid Anderson

ZERO revisions on the mockup! The process went very smoothly and everyone was happy with the final product!

Angie Webb

+ Watch Angie’s Success Story

What’s the investment?

15-Pay Plan
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3-Pay Plan
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Single Pay
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Choose your payment plan on checkout. Due to the immediate access provided to the complete course and all materials, no refunds are given after the three (3) day refund period following sale for any reason. This is not a month-to-month membership, but a course, and you are required to make all payments. By purchasing, you automatically agree to the Terms of Participation. Payments are processed securely through Stripe.

Who is Christine Thatcher?

I’m a brand and web designer, wife, and mom of two who is frequently distracted by two crazy pugs. As a designer, I love well-crafted fonts, white space and simplicity. Over the last 25 years, I’ve worked with all kinds of clients, on all kinds of projects.

In 2012, I founded Christine Marie Studio and began working with women entrepreneurs similar to myself. I’ve worked with some amazing individuals! I’m known for my ability to translate what my clients say into a design that captures their unique brand personality – taking their words and creating a design they love!

As my process evolved, I quickly learned that encouraging clients to actively participate resulted in better designs. My clients were delighted, and I was rewarded with their complete trust in the process. This way of working is what I’m sharing with you in Designing to Delight.

I’m passionate about designers loving what they do.

It’s why I started teaching what I know. Being a designer isn’t always easy, but interacting with clients and designing things for them should feel collaborative and satisfying – without the drama of them taking over, dragging you through endless revision cycles, or modifying your designs until you cringe.

You can be 100% confident in your ability to nail any design project you take on – with less headache and more joy – giving you the ability to charge for each new project.

Here’s why I know you can…

Marketing strategies come and go. Design tools change. But the process of design itself doesn’t really change. Mastering the strategic design process – learning how to guide clients and translate their vision into a design they love – is the key to confidence… and the key to charging a lot more for your work.

I can’t wait to teach you!


Let me answer some of your questions.

+ Are there any prerequisites or programs I need for this course?
No prerequisites! My go-to design tools are Adobe Illustrator and Photoshop, but you can apply what you learn inside your tool of choice.
+ Who is this course for?
This course is for beginning to intermediate designers who desire to improve their strategic design skills, collaborative process, and/or developers who wish to make a move into strategic web design. This course teaches a framework for translating client ideas into strategic design.
+ Does this course cover the whole project process?
The course lessons cover the discovery and design phases of a project in depth. You’ll receive a Strategic Design Guide that you can reference and customize to guide you through the entire process with clients. You’ll also receive Design Project Conversations & Tasks – making client communication easy and effective from discovery to launch.
+ Will I learn how to design?
Yes. This course covers design principles which are the foundation of the DtD collaborative process.
+ How does this course work?
Enter your unique username and password to log into the website and access the lessons. Each lesson includes a streamable video, audio files, plus related downloadable worksheets and tools.

The course is self-paced, allowing you to work at your own rate. You’ll have access to all the lessons at once – and the lessons will be available to you indefinitely, along with any course updates.

+ Do you offer refunds?
DtD is risk-free, but due to the immediate access I give to the material, refunds are limited to the first three (3) days after purchase. No refunds are given after that time for any reason. DtD is not a membership, but a course. You are required by law to make all payments. Log into DtD. Review the materials and make sure this is a fit for you during that 3-day window. View the terms of participation here.
+ Can I pay via PayPal?
Payments are processed securely through Stripe. To pay via PayPal, use a debit card attached to your PayPal account. Direct PayPal payments are not available.
+ Do I have to know WordPress or code to get the most from this course?
You don’t. This course covers the discovery and design phases within the entire project process. You’ll learn how to translate client goals into a well-thought out design concept. Development or site-building is not included. You should be able to move from the course to build your design concept on the platform of your choice or work with a developer.
+ How long will I have access to this course?
You will have access to all the course materials and Facebook groups for the lifetime of the course, which won’t be going away anytime soon.
+ Can I sign up anytime?
No. DtD will only be offered 1-2x per year. Your next chance might not be for a while (and the price may increase as value is added).
+ If I have more questions, how do I get in touch?
You can simply email me anytime at I’d be happy to answer your questions about the course.

Ready to drop the drama and delight your clients?

Enroll Now!

15-Pay Plan
Enroll Now »
3-Pay Plan
Enroll Now »
Single Pay
Enroll Now »

Choose your payment plan on checkout. Due to the immediate access provided to the complete course and all materials, no refunds are given after the three (3) day refund period following sale. Payments are processed securely through Stripe. To pay via PayPal, please email with your preferred payment plan.