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Category Archives: Create a Strategic Design Process

Content-gathering tactics for larger projects

Content-gathering tactics for larger projects

Most of it has been advice centers around the type of client I usually work with… the service-based entrepreneur with around 10 pages worth of content. You’re thinking, Christine, I have clients with a lot of content. I’m not sure if this process will work for them. I totally get it… Over the last 25+… Read More »

How to keep client content from delaying design projects

How to keep client content from delaying design projects

I like to think I’ve got my client’s back. It’s a mantra of mine. I find myself saying it in consults and strategy sessions. It’s something I want my clients to feel. I can see through to the end of the process… even when they can’t. I can see the beautiful result… even when they… Read More »

So, you want to collaborate with a copywriter…

So, you want to collaborate with a copywriter…

You’re tired of waiting for content that never arrives. You’re fed up with editing the copy your client finally delivers in an attempt to whittle thousands of words down to the right amount of content for your design. And you’re sick of the scope creep that happens whenever you start working with client generated copy.… Read More »

How I plan my days – a flexible schedule that allows creativity to thrive

How I plan my days – a flexible schedule that allows creativity to thrive

I know you’ve seen them… excel charts mapping out the perfect “productive” week. My first thought is these people must not have kids. That might be true, but my that-could-never-work-for-me reaction isn’t about kids (or whatever the variable is in your life), it’s my creative brain reacting to restriction. I’m one of those people who… Read More »

How to schedule and keep design projects on track

How to schedule and keep design projects on track

Do you have any tips around scheduling clients work and getting them to respond with content in the designated timeframe? I do! Keeping clients on track is one of the trickiest parts of the process (I think). It’s easy to think because our clients own businesses or are familiar with the web in general, that… Read More »

The answer to better pay and better clients (it’s not better design skills)

The answer to better pay and better clients (it’s not better design skills)

Here’s what I know after more than 27 years into this design career… it’s not something they teach you in school and not something you find easily on your own. The key to… Better results Better pay and Better clients Is… not improving your design skills. Don’t get me wrong, design skills are important… but… Read More »

A behind-the-scenes look at how I work with design clients

A behind-the-scenes look at how I work with design clients

Can you identify with any of these scenarios? Projects get delayed months because clients are slow to provide content. Clients don’t thoroughly read your communication or are confused about what’s coming next. The only progress you make is by reacting to drama rather than following a plan. The key to happier clients and smoother projects… Read More »

What if your design client doesn’t get it?

What if your design client doesn’t get it?

I think we’ve all run into this at some point – a project that stalls out because the client doesn’t understand what we are showing them. Have you ever been on the receiving end of something new, overwhelming and confusing? Sometimes, your client’s objection is a call for help. Before your frustration gets the better… Read More »

Copywriting is a problem for your client.

Copywriting is a problem for your client.

Your client might think writing is easy. After all, we all write just about every day, right? Notes to family members… emails to friends. We text and post, chat and jot things down. It’s all writing… and that’s why clients often decide to write their own website copy. But, writing effective website copy is different… Read More »

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