Category: Business of Design

How to know when raising your freelance design rates is actually the WRONG move

An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.

Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business

Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.

Hourly vs. Value Based Pricing – Which is better?

Wondering which pricing system is best for your creative business? Let’s explore each option so you can move beyond indecision and quote with confidence.

How to create profitable offers that attract the clients you want to work with

Build ease and sustainability into your business by creating packages and offerings that honor how you like to work.

The Perceived Value of Money

Talking about money is the awkward, but necessary, part of business. At some point in every sales conversation, the issue of money always comes up. If you struggle with pricing, keep reading…

Want to grow? Step out of your comfort zone.

Every new project presents an opportunity to grow. Are you intentionally taking advantage of these opportunities in your business?

How to connect your daily actions to big goals and move your business forward

You’ll no longer skip your business development days because you aren’t sure what to work on. Everything you do tangibly connects to something bigger.

How to structure an effective initial consult call

My primary objective on this first call is to determine if I’m the right fit for this project.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.