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Category: Business of Design

Hourly vs. Value Based Pricing – Which is better?

Wondering which pricing system is best for your creative business? Let’s explore each option so you can move beyond indecision and quote with confidence.

How to create profitable offers that attract the clients you want to work with

Build ease and sustainability into your business by creating packages and offerings that honor how you like to work.

The Perceived Value of Money

Talking about money is the awkward, but necessary, part of business. At some point in every sales conversation, the issue of money always comes up. If you struggle with pricing, keep reading…

Want to grow? Step out of your comfort zone.

Every new project presents an opportunity to grow. Are you intentionally taking advantage of these opportunities in your business?

How to connect your daily actions to big goals and move your business forward

You’ll no longer skip your business development days because you aren’t sure what to work on. Everything you do tangibly connects to something bigger.

How to structure an effective initial consult call

My primary objective on this first call is to determine if I’m the right fit for this project.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

The answer to better pay and better clients (it’s not better design skills)

You can be the most skilled designer in the world, but if you can’t work collaboratively with a client, your design skills won’t do you much good.

The mindset keeping you from attracting better clients and commanding higher prices

We can’t help ourselves. We get nervous/excited on a consult call and blurt out “yes…