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Category Archives: Build a Captivating Design Brand

Positioning :: What’s your sweet spot?

Positioning :: What’s your sweet spot?

Sweet spot. Zone of genius. Area of expertise. If you’ve been around online for a while, you’ve probably heard most of these. Business coaches and leading motivational gurus and top level marketing people are constantly advising business owners like us to identify this mystical “thingy” and “operate inside it” in order to make lots of… Read More »

Brand your design business to truly connect with clients

Brand your design business to truly connect with clients

It took me a couple years to realize, that as a designer, my business brand is not solely about me. It’s about the piece of me that is relevant to them – my clients. When I look at my current brand, it’s undoubtedly my style, but it’s not all about me. My brand instead focuses… Read More »

Gain client trust by choosing imagery that aligns with your message

Gain client trust by choosing imagery that aligns with your message

When should I choose my photos? Should I create my design, then choose images? or should I have a photo shoot first? Chicken, egg? Right? Which comes first? Are stock images okay to use? In this post, I answer some frequently asked questions about sourcing images for your website. TIP: Apply these same tactics to… Read More »

Is your design business properly positioned?

Is your design business properly positioned?

Positioning is super important for web designers. What do you think when you think about positioning? Some kind of black magic you don’t really understand? Or something you know is important but you don’t have time to figure out? As a content strategist and copy coach, I work with a number of website designers and… Read More »

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