Category: Branding & Marketing Strategies for Designers

Your design brand is not about you

Want to attract your best clients? Build a design brand that features you as the solution, rather than you as the brand.

Positioning: What’s your sweet spot?

Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.

Brand your design business to truly connect with clients

Does your brand (and website) answer this one simple question?

How to use praise effectively on your website

Strategies you can use to make the most of every testimonial, glowing client email, and tiny bit of praise you receive.

3 simple strategies for managing your portfolio

Why time spent showcasing your work is an investment in better quality projects later.

Why one primary marketing method is all you need

The difference between tactics and strategy and why you are making the same marketing mistake over and over again.

Gain client trust by choosing imagery that aligns with your message

When should I choose my photos? Should I create my design, then choose images? or…