Category: Branding & Marketing Strategies for Designers
Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.
Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.
Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.
Want to attract your best clients? Build a design brand that features you as the solution, rather than you as the brand.
Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.
Does your brand (and website) answer this one simple question?
How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.
Strategies you can use to make the most of every testimonial, glowing client email, and tiny bit of praise you receive.