Category: Branding & Marketing Strategies for Designers

How to get web design clients when you are just starting out

The simple tactics I used to get new web design clients when I was just starting out (and still use today when shifting to a new niche).

Making a powerful first impression – crafting an effective homepage message

How to craft a message that will hook your potential client and make them curious for more.

small-design-portfolio-tips

Tips for showcasing a small design portfolio

How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.

How to get web design clients – use this simple marketing strategy

Jump-start your marketing efforts and get new web design clients in the short term with this simple method for creating YOUR marketing conversation.

How to niche down your web design services

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide.

How to tell the story of your work with case studies

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table.

How to get design clients to connect with your work (& hire you)

Your website should bridge marketing and sales by fostering connection. When clients feel connection, sales come easy.

Why it’s so hard for designers to design for themselves

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.

Marketing is so much more than a website

Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.