Category: Branding & Marketing Strategies for Designers

How to tell the story of your work with case studies

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table.

How to get design clients to connect with your work (& hire you)

Your website should bridge marketing and sales by fostering connection. When clients feel connection, sales come easy.

Why it’s so hard for designers to design for themselves

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.

Marketing is so much more than a website

Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.

Your design brand is not about you

Want to attract your best clients? Build a design brand that features you as the solution, rather than you as the brand.

Positioning: What’s your sweet spot?

Learn how to position your design business at the intersection of what you client needs most and what you do really, really well.

Brand your design business to truly connect with clients

Does your brand (and website) answer this one simple question?

small-design-portfolio-tips

Tips for showcasing a small design portfolio

How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.

How to use praise effectively on your website

Strategies you can use to make the most of every testimonial, glowing client email, and tiny bit of praise you receive.