DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

Marketing is so much more than a website

Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

Your design brand is not about you

Want to attract your best clients? Build a design brand that features you as the solution, rather than you as the brand.

Reduce design revisions and keep projects on track

Content-gathering tactics for larger projects

Focus your efforts on helping clients visualize their content and you’ll see a reduction in, if not a complete elimination of content delays.

How to keep client content from delaying design projects

How to create a solid content-gathering system that has your client’s back.

So, you want to collaborate with a copywriter…

How to build a strong working relationship with a copywriter (who can elevate the quality of your work).

Become a strategic designer and gain client respect

How to charge more for your work without adding deliverables

When you demonstrate real value to potential clients, you can charge more for your creative work. This means doing more than simply adding deliverables to your package.

Conquer imposter syndrome: 4 ways to free yourself from fear and doubt as a designer

How to silence the scripts in your head and push past the fear and stagnation keeping you from doing the work you were meant to do!

Hourly vs. Value Based Pricing – Which is better?

Wondering which pricing system is best for your creative business? Let’s explore each option so you can move beyond indecision and quote with confidence.