Branding and marketing strategies for designers
Your website should bridge marketing and sales by fostering connection. When clients feel connection, sales come easy.
Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.
Reduce design revisions and keep projects on track
Style tiles create an opportunity for clients to participate in the outcome of the final concept before the heavy design effort begins.
Learn how you create a web design process that produces one concept you can be confident your client will love.
Become a strategic designer and gain client respect
Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.
Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.
The business side of running your design business
As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.
An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.
Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business
Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.