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Positioning :: What’s your sweet spot?

Positioning :: What’s your sweet spot?

Sweet spot. Zone of genius. Area of expertise. If you’ve been around online for a while, you’ve probably heard most of these. Business coaches and leading motivational gurus and top level marketing people are constantly advising business owners like us to identify this mystical “thingy” and “operate inside it” in order to make lots of… Read More »

Brand your design business to truly connect with clients

Brand your design business to truly connect with clients

It took me a couple years to realize, that as a designer, my business brand is not solely about me. It’s about the piece of me that is relevant to them – my clients. When I look at my current brand, it’s undoubtedly my style, but it’s not all about me. My brand instead focuses… Read More »

Content-gathering tactics for larger projects

Content-gathering tactics for larger projects

Most of it has been advice centers around the type of client I usually work with… the service-based entrepreneur with around 10 pages worth of content. You’re thinking, Christine, I have clients with a lot of content. I’m not sure if this process will work for them. I totally get it… Over the last 25+… Read More »

How to keep client content from delaying design projects

How to keep client content from delaying design projects

I like to think I’ve got my client’s back. It’s a mantra of mine. I find myself saying it in consults and strategy sessions. It’s something I want my clients to feel. I can see through to the end of the process… even when they can’t. I can see the beautiful result… even when they… Read More »

So, you want to collaborate with a copywriter…

So, you want to collaborate with a copywriter…

You’re tired of waiting for content that never arrives. You’re fed up with editing the copy your client finally delivers in an attempt to whittle thousands of words down to the right amount of content for your design. And you’re sick of the scope creep that happens whenever you start working with client generated copy.… Read More »

TAKE CONTROL OF THE DESIGN PROCESS

Use my plug+play feedback scripts to shift how you think about feedback and eliminate needless revision cycles.

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