DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

How to get web design clients when you are just starting out

The simple tactics I used to get new web design clients when I was just starting out (and still use today when shifting to a new niche).

Making a powerful first impression – crafting an effective homepage message

How to craft a message that will hook your potential client and make them curious for more.

small-design-portfolio-tips

Tips for showcasing a small design portfolio

How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.

Reduce design revisions and keep projects on track

What do feedback objections really mean?

Clients can struggle with three basic types of emotional crisis points while working with me. The type of objections I hear help me pinpoint what my clients feel so I can support them as we move through the process together.

Avoid unproductive revision cycles & get to the perfect design faster. Grab your free copy of Client Feedback Scripts.

Avoid unproductive revision cycles & get to the best design solution faster

How to keep clients from nitpicking your design concepts by asking for and receiving productive feedback so you can avoid excessive revision cycles.

Make style tiles a time-saving step in your web design process

Style tiles create an opportunity for clients to participate in the outcome of the final concept before the heavy design effort begins.

Become a strategic designer and gain client respect

A hilarious look at how to set with client boundaries. Does your client try to hand you a fat scope monkey? Guest author Michelle Hunter provides a unique illustration for how to deal with clients that want to give you more than you bargained for.

Not My Circus, Not My Monkeys

Struggling with clients that expand scope and mess with your process? Some problems are simply not yours to solve.

Creating conversions for clients – sales page or landing page?

Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.

How to define design goals that support your client’s business goals

When projects wander and clients micromanage… the cause is not what you think. Avoid drama-filled projects by requiring client clarity (yes! you can!) before you define design goals.

The business side of running your design business

Start your client onboarding process with an effective consult call

As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.

How to know when raising your freelance design rates is actually the WRONG move

An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.

Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business

Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.