DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

How to tell the story of your work with case studies

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table.

How to get design clients to connect with your work (& hire you)

Your website should bridge marketing and sales by fostering connection. When clients feel connection, sales come easy.

Why it’s so hard for designers to design for themselves

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.

Reduce design revisions and keep projects on track

Content-gathering tactics for larger projects

Focus your efforts on helping clients visualize their content and you’ll see a reduction in, if not a complete elimination of content delays.

How to keep client content from delaying design projects

How to create a solid content-gathering system that has your client’s back.

So, you want to collaborate with a copywriter…

How to build a strong working relationship with a copywriter (who can elevate the quality of your work).

Become a strategic designer and gain client respect

How to find the right clients – keys to upleveling your design business

Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.

How to charge more for your work without adding deliverables

When you demonstrate real value to potential clients, you can charge more for your creative work. This means doing more than simply adding deliverables to your package.

Conquer imposter syndrome: 4 ways to free yourself from fear and doubt as a designer

How to silence the scripts in your head and push past the fear and stagnation keeping you from doing the work you were meant to do!

The business side of running your design business

Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business

Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.

Hourly vs. Value Based Pricing – Which is better?

Wondering which pricing system is best for your creative business? Let’s explore each option so you can move beyond indecision and quote with confidence.

How to create profitable offers that attract the clients you want to work with

Build ease and sustainability into your business by creating packages and offerings that honor how you like to work.