DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

How to niche down your web design services

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide.

How to tell the story of your work with case studies

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table.

How to get design clients to connect with your work (& hire you)

Your website should bridge marketing and sales by fostering connection. When clients feel connection, sales come easy.

Reduce design revisions and keep projects on track

My “one concept” web design process

Learn how you create a web design process that produces one concept you can be confident your client will love.

Content-gathering tactics for larger projects

Focus your efforts on helping clients visualize their content and you’ll see a reduction in, if not a complete elimination of content delays.

How to keep client content from delaying design projects

How to create a solid content-gathering system that has your client’s back.

Become a strategic designer and gain client respect

How to define design goals that support your client’s business goals

When projects wander and clients micromanage… the cause is not what you think. Avoid drama-filled projects by requiring client clarity (yes! you can!) before you define design goals.

How to find the right clients – keys to upleveling your design business

Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.

How to charge more for your work without adding deliverables

When you demonstrate real value to potential clients, you can charge more for your creative work. This means doing more than simply adding deliverables to your package.

The business side of running your design business

How to know when raising your freelance design rates is actually the WRONG move

An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.

Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business

Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.

Hourly vs. Value Based Pricing – Which is better?

Wondering which pricing system is best for your creative business? Let’s explore each option so you can move beyond indecision and quote with confidence.