DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

small-design-portfolio-tips

Tips for showcasing a small design portfolio

How to tailor your portfolio to attract your ideal client when you don’t have that much work to show.

How to get web design clients – use this simple marketing strategy

Jump-start your marketing efforts and get new web design clients in the short term with this simple method for creating YOUR marketing conversation.

How to niche down your web design services

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide.

Reduce design revisions and keep projects on track

Avoid unproductive revision cycles & get to the perfect design faster. Grab your free copy of Client Feedback Scripts.

Avoid unproductive revision cycles & get to the best design solution faster

How to keep clients from nitpicking your design concepts by asking for and receiving productive feedback so you can avoid excessive revision cycles.

Make style tiles a time-saving step in your web design process

Style tiles create an opportunity for clients to participate in the outcome of the final concept before the heavy design effort begins.

My “one concept” web design process

Learn how you create a web design process that produces one concept you can be confident your client will love.

Become a strategic designer and gain client respect

Creating conversions for clients – sales page or landing page?

Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.

How to define design goals that support your client’s business goals

When projects wander and clients micromanage… the cause is not what you think. Avoid drama-filled projects by requiring client clarity (yes! you can!) before you define design goals.

How to find the right clients – keys to upleveling your design business

Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.

The business side of running your design business

Start your client onboarding process with an effective consult call

As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.

How to know when raising your freelance design rates is actually the WRONG move

An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.

Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business

Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.