Your design brand is not about you

Your design brand is not about you

In 2012, my client base transitioned from small businesses to service-based women entrepreneurs. Our work together usually involved the creation of a personal brand, and as I moved in those communities and took some of the same classes, I adjusted my own brand in a similar way. I thought this is what you were supposed…

Positioning :: What’s your sweet spot?

Positioning :: What’s your sweet spot?

Sweet spot. Zone of genius. Area of expertise. If you’ve been around online for a while, you’ve probably heard most of these. Business coaches and leading motivational gurus and top level marketing people are constantly advising business owners like us to identify this mystical “thingy” and “operate inside it” in order to make lots of…

One concept, one set of revisions

One concept, one set of revisions

Have you ever gotten a client that doesn’t know what they want until they see a concept they don’t want? or a client who seems surprised by the direction the design is going? What if you could simplify your design process down to one concept with one set of revisions? What if you poured all…

Take an inside look at my complete design process

Take an inside look at my complete design process

Can you identify with any of these scenarios? Projects get delayed months because clients are slow to provide content. Clients don’t thoroughly read your communication or are confused about what’s coming next. The only progress you make is by reacting to drama rather than following a plan. Save yourself a lot of time and your…

Content-gathering tactics for larger projects

Content-gathering tactics for larger projects

I’ve been talking a lot about “content-gathering” these last few weeks. Most of it has been advice centered around the type of client I usually work with… the service-based entrepreneur with less than 10 pages worth of content. You’re thinking, Christine, I have clients with a lot of content. I’m not sure if this process…

How to keep client content from delaying design projects

How to keep client content from delaying design projects

I like to think I’ve got my client’s back. It’s a mantra of mine. I find myself saying it in consults and strategy sessions. It’s something I want my clients to feel. I can see through to the end of the process… even when they can’t. I can see the beautiful result… even when they…

So, you want to collaborate with a copywriter…

So, you want to collaborate with a copywriter…

You’re tired of waiting for content that never arrives. You’re fed up with editing the copy your client finally delivers in an attempt to whittle thousands of words down to the right amount of content for your design. And you’re sick of the scope creep that happens whenever you start working with client generated copy….

How I schedule a client web project

How I schedule a client web project

I want to start out by saying, in 25 years I have yet to perfect this. What I have learned is to give myself grace and margin. Before I get into how I schedule a client project, I want to talk about some of the things that can disrupt it. You have to decide if…

My “ideal” work day (a flexible schedule that allows creativity to thrive)

My “ideal” work day (a flexible schedule that allows creativity to thrive)

In the last year or so, I’ve seen several excel charts mapping out the perfect “productive” week. My first thought is “these people must not have kids”. That might be true, but my “that could never work for me” reaction isn’t about kids, it’s my creative brain reacting to restriction. I’m one of those people…