Branding and marketing strategies for designers
The simple tactics I used to get new web design clients when I was just starting out (and still use today when shifting to a new niche).
How to craft a message that will hook your potential client and make them curious for more.
Reduce design revisions and keep projects on track
How to keep clients from nitpicking your design concepts by asking for and receiving productive feedback so you can avoid excessive revision cycles.
Style tiles create an opportunity for clients to participate in the outcome of the final concept before the heavy design effort begins.
Become a strategic designer and gain client respect
Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.
Upleveling your design business is about more than raising your prices. To be successful, you need to take action to improve your marketing game. Not sure where to start? Read on.
The business side of running your design business
As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.
An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.
Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business
Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.