Branding and marketing strategies for designers
The simple tactics I used to get new web design clients when I was just starting out (and still use today when shifting to a new niche).
How to craft a message that will hook your potential client and make them curious for more.
Reduce design revisions and keep projects on track
How to keep clients from nitpicking your design concepts by asking for and receiving productive feedback so you can avoid excessive revision cycles.
Become a strategic designer and gain client respect
Struggling with clients that expand scope and mess with your process? Some problems are simply not yours to solve.
Do you need a sales page for every offer? Is a landing page enough? What’s the difference? Let’s clarify so you know exactly how to best sell your services.
The business side of running your design business
As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.
An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.
Streamline your client onboarding process and say yes to portfolio-worthy projects that grow your business
Streamline your client onboarding process and stop wasting time with consult calls and design proposals that don’t turn into ideal projects.