DtD Heart

Wisdom when you need it. Confidence when you’re challenged. Clarity when you’re confused. Are you struggling to make sense of the design business? Unsure of how to overcome an obstacle? Find the answers you need to keep you moving forward.

Branding and marketing strategies for designers

Why it’s so hard for designers to design for themselves

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process.

Marketing is so much more than a website

Marketing is simply a conversation between YOU and the people who need what you sell and are in a position to buy it.

Area of innovation :: You can only pick one

Your area of innovation is a type of marketing promise you make to potential clients… and if you want to be believable, you can only pick one.

Reduce design revisions and keep projects on track

Content-gathering tactics for larger projects

Focus your efforts on helping clients visualize their content and you’ll see a reduction in, if not a complete elimination of content delays.

How to keep client content from delaying design projects

How to create a solid content-gathering system that has your client’s back.

So, you want to collaborate with a copywriter…

How to build a strong working relationship with a copywriter (who can elevate the quality of your work).

Become a strategic designer and gain client respect

The Perceived Value of Money

Talking about money is the awkward, but necessary, part of business. At some point in every sales conversation, the issue of money always comes up. If you struggle with pricing, keep reading…

Want to grow? Step out of your comfort zone.

Every new project presents an opportunity to grow. Are you intentionally taking advantage of these opportunities in your business?

How to connect your daily actions to big goals and move your business forward

You’ll no longer skip your business development days because you aren’t sure what to work on. Everything you do tangibly connects to something bigger.