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Alumni Success Story

Sally Tudhope, sallytudhope.com

Tell me about yourself. Who are you and what do you do?

I’m Sally, a WordPress website developer from New Zealand, and I partner with strategic brand and web designers worldwide. I used to do both the design and build parts of my client projects, but now I mainly concentrate on collaborating with designers as their build partner, so they can focus on the piece they love best – the design.

What were you struggling with before Designing to Delight?

I found the process of design a bit of a mystery, to be honest! I’m not a trained designer, and had no real framework to follow when it came to creating designs for clients.

Why did you signup?

I'd been following Christine's work for a while, and resonate with her design style.

I've also seen how generous she is in sharing her knowledge, and how savvy she is in her approach to her design business.

I knew that if anyone could teach me the process of taking a client from onboarding to signed-off design, it would be Christine.

What was your experience with the course?

I devoured the course in one sitting, and then went through it all over again, implementing pieces into my own process. The videos themselves are superb, and Christine's calm, measured voice is a joy to listen to. The course is chock-full of excellent resources too, with the Illustrator wireframe templates being particularly useful.

Where has DtD had the most impact for you?

DtD has given me the confidence to keep my hand in when it comes to design. I still offer the odd full design and build package to select clients, and I follow Christine's process every time. It keeps me on track and because I'm following a process, my clients feel well taken care of.

It's also meant that, even though I'm not doing as much design these days, I haven't had to completely carve off that creative part of my business, and I can speak the same language as my designers when I work as their build partner.

What would you say to someone who's thinking about taking the course?

If you're wanting a well-thought out approach to taking a client through the design process, you need to take this course.

There's no fluff, no filler, just gold.

Print designer moving to web design? Take the course. Web designer wanting to become more efficient and reduce your revision cycle? Take the course. Developer who occasionally does design work? You know what I'm going to say – just take the course. You won't regret it.

Ready to translate clients' ideas into strategic designs they love? Learn more about Designing to Delight below!
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