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Alumni Success Story


Crystal O'Connell, Creative Integration Web Design

Tell me about yourself. Who are you and what do you do?

I have always loved being creative. I have worked in the High Tech industry for many years as a software developer and always had a passion for User Interface design. I wanted more design opportunities and more variety. So I ventured out on my own 3 years ago and just can't get enough of it.

What were you struggling with before Designing to Delight?

I was struggling with getting higher paying clients and improving my design process and skills to streamline my business.

Why did you signup?

I was following Christine for a few months and joined her free Facebook group. I was just blown away when I found her free resources on her site – they were such high quality and high value. When she announced her course, I knew that I would also get high value.

I knew that improving my design process and streamlining my business would help me attract the higher paying clients I was looking for and allow me to get into more custom designs.

What was your biggest takeaway from the course?

My biggest change would be separating the layout from the design and involving the client earlier on in the process. I used to just present 2 or 3 concepts based on a fairly detailed Creative Brief and although my clients always loved the concepts.

I never knew for certain if I had interpreted their preferences accurately.

How has Designing to Delight helped your business?

  • Improved my confidence – I now know how to take my design skills to the next level and commit to custom designs for clients.
  • Gained time – Rather than using WordPress and CSS to create concepts, which is very time consuming, I will be using Wireframes and style tiles to stream line my process.
  • Increased collaboration and improved satisfaction – now that I can get my clients involved earlier in the process, there will be less surprises and hesitations about concept approvals.
  • Better clients – I have always been passionate about producing high quality designs for my clients, some say I am a bit of a perfectionist! Christine's process will allow me to highlight to the clients I want to work with how extensive the process is so they can get a custom website that is branded to create a beautiful and engaging experience for their customers.

How do you feel about your design process now?

I love it! Christine lays everything out for you including how to get great feedback from your clients and keep revisions to a minimum.

She really hones in on design strategies so that you can create spectacular designs that you know will exceed your clients expectations.

What would you say to someone who's thinking about taking the course?

It is an amazing investment.

Christine is very generous with her knowledge and truly wants you to succeed. The value of this course far exceeded my expectation. Although Christine presents a lot of information (very high value), she presents it in a manner that is easy to follow and is very achievable. I felt like I had joined an agency and had my own mentor. Fantastic course.

Ready to translate clients' ideas into strategic designs they love? Learn more about Designing to Delight below!