My design work is intentionally simple. I believe in stripping away the unnecessary to focus on what’s truly important.
This focus on simplicity and intentionality is at the heart of everything I do, from the way I collaborate with clients to the way I teach designers in this community. By leaving behind the fluff, I’m able to give designers like you straightforward solutions to common challenges and struggles.
As an experienced designer (25+ years), I’ve gathered wisdom from a variety of client situations. I’ve honed my collaborative design system - eliminating multiple concepts and extra revision cycles while building client trust. I’ve built a successful design business on the principles of simplicity, generosity, and intentional client leadership.
My system of translating client ideas into strategic design has allowed me to dramatically increase my income per project.
How have I been able to increase my revenue by more than 10x per project for the same work? I’ve learned that encouraging clients to actively participate in the design process results in better solutions. My clients were delighted, and I was rewarded with their complete trust in my work.
This way of working – intentional client leadership through a collaborative design system – is the foundation of what I teach you in Designing to Delight. Why am I sharing this? Simply put, I want the best for you and your business. I want you to achieve your dreams... and I’m inspired by the promise of your success.
Being a designer isn’t always easy, but it can be rewarding – both personally and financially. That’s my mission – to generously share my process, my experience, and my insight in a way that eliminates the noise and focuses in on what’s most important to your success.
I want you to be 100% confident in your design ability. I want your design business to fill your life with happiness and joy.
Mastering strategic design – learning how to guide clients and translate their vision into a design they love – is the key to confidence. It is also the key to charging a lot more for your work. Mastering your business model – learning how to lead yourself and grow your profits – is the key to achieving your goals. This is the way to be successful doing the work you love.
I’m so glad you’re here.
Our work together is a catalyst for your success.
What happens when you combine beautiful design with brilliantly written copy? Clients get amazing results. We discovered fairly quickly in our friendship that working together elevated both of our brands. Since we met in 2013, we’ve built a reputation for serving clients and supporting creative entrepreneurs by sharing our combined experience and wisdom.
We are more than best friends. We are a powerhouse of creative business expertise and insight, and we’re passionate about sharing what we know.
Together we created Designing Success Bootcamp, a marketing intensive in a group mentoring format intentionally structured to elevate your business and your brand in 12 weeks. Struggling to talk about your business? Not sure how to grow to the next level? Interested in elevating your brand and making more money but can’t seem to get started? You’ll want to join us.
Want to get to know us a little better? Check out our stories.
Tactics for confidently pricing your services based on the value you provide – rather than on the time you spend.
How a heart attack forced a radical redesign of my business (and how to keep from finding yourself in the same place you were in a year ago).