My approach to good design is intentionally simple.
This focus on simplicity and intentionality is at the heart of everything I do, from the way I collaborate with clients to the way I teach designers in this community. I believe in stripping away the unnecessary to focus on what’s truly important. By leaving behind the fluff, I’m able to give designers like you straightforward solutions to common challenges and struggles.
As an experienced designer and creative director (25+ years), I’ve gathered wisdom from a variety of client situations. I’ve honed my collaborative web design process – eliminating multiple concepts and extra revision cycles while building client trust. I’ve built a successful design business - and now direct a team of creatives - using the principles of simplicity, generosity, and intentional leadership.
My proven web design process creates real results for clients and has allowed me to dramatically increase my income per project.
I’ve learned that encouraging (and expecting) clients to actively participate in the design process results in better solutions. My clients were delighted, and I was rewarded with their complete trust in my work.
This way of working – intentional client leadership through a collaborative design process – is the foundation of what I teach you in Designing to Delight.
Being a designer isn’t always easy, but it can be rewarding – both personally and financially. That’s my mission – to generously share my process, my experience, and my insight in a way that eliminates the noise and focuses on what’s most important to you and your success.
I want you to be 100% confident in your ability to deliver good web design.
Mastering good web design – learning how to guide clients and translate their vision into a design they love – is the key to confidence. It is also the key to charging a lot more for your work. I would love to teach you how.
I’m so glad you’re here.
Our collaboration is a catalyst for your success. Partner with the team I trust and uplevel your design business.
Marketing Strategist, DtD blog contributor, Michelle Hunter
What happens when you combine beautiful design with brilliantly written copy? Clients get amazing results. I discovered fairly quickly in our friendship that working together elevated both of our brands. Since we met in 2013, Michelle and I have built a reputation for serving clients and supporting creative entrepreneurs by sharing our combined experience and wisdom.
Not sure how to significantly increase your prices and market your work effectively? Work with Michelle inside her exclusive marketing intensive program. She’ll guide you as you and refine your marketing strategy so you can attract high-value clients to your business. Looking for a powerful mentor to move your business forward? You’re in the right place!
WordPress Developer, Jennifer Weed
Step into your role of Strategic Designer! Stop spending hours trying to solve technical problems that are preventing you from doing what you love.
Partnering with Caffeinated Web Studio will allow you to increase your client base and scale your business so that you have more time to enjoy your life. Jennifer understands that every detail is important in the implementation of your creative vision. Leave it to her to handle all of the technical aspects so that you can focus on delivering well-designed websites that solve client problems. Together, you can create excellent websites for high-caliber clients.