Simplifying the strategy behind good web design.
Go from amateur to web design pro.
Designing to Delight is my proven web design process, honed over 25+ years working with clients in a variety of industries. Eliminate multiple concepts, reduce revision cycles and create happy clients with good design, every time. More »
Get your web design projects back on track.
Break the cycle of frustration and overwhelm keeping you stuck.
Sharing solutions to your design business problems...
Start your client onboarding process with an effective consult call
As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from “sales” to determining client fit.
How to know when raising your freelance design rates is actually the WRONG move
An experienced designer shared an interesting story about pricing her work. Her situation challenged the advice I typically share about when to increase your freelance design rates. Struggling with a pricing decision? You’ll want to think about these factors.
