How to lead clients even when it’s not your superpower

How to lead clients even when it’s not your superpower

I think I give the impression that I’m more put together than I really am. I have my “client process” to thank for that. Seriously. I initially rejected the idea of creating a documented process when it was introduced to me in a business class several years ago. Up to that point I had been…

Brand your design business to truly connect with clients

Brand your design business to truly connect with clients

It took me a couple years to realize, that as a designer, my business brand is not solely about me. It’s about the piece of me that is relevant to them – my clients. When I look at my current brand, it’s undoubtedly my style, it’s not all about me. My brand is focused on…

How to structure an effective initial consult call

How to structure an effective initial consult call

Initial consult calls are an opportunity to talk candidly with a potential client. These are not be confused with already-committed-to-the-project strategy calls. In my scheduler I actually call them a “Let’s Talk” call. This tends to remove the pressure to perform or land the job (you still want to put your best foot forward). My…

Streamline your inquiry process and say yes to portfolio-worthy projects that grow your business

Streamline your inquiry process and say yes to portfolio-worthy projects that grow your business

You see it in the movies all the time. Only the cool people get into the fancy club. Think for a moment that your clients are the people in that line, and they want to join your design club. Who do you let behind the red rope? More importantly, where in the process should your…

How to get clients when you are just starting out

How to get clients when you are just starting out

Starting a new business is a huge accomplishment. The beginning can also a hard place to be when the clients don’t come as easy as you’d hoped. I’ve been in this “new” place quite a few times. Over the years, I’ve owned a few different businesses and rebranded my own design studio biz twice since…

How to get clients to connect with your work (& hire you)

How to get clients to connect with your work (& hire you)

I frequently hear (and I’ve experienced this myself)… “I’m having a hard time getting clients.” “I would like to charge more for my work, but I’m having a hard time getting clients to pay what I charge now.” Attracting clients isn’t just about marketing. Think of it like this — marketing gets potential clients in…

3 simple strategies for building a portfolio that attracts the best clients

3 simple strategies for building a portfolio that attracts the best clients

It’s that time of year again. The lull at the end of the year and very early stages of the new year when I feel like I finally get a chance to think about my own business. In the past, I’d get to this point and find myself with a very outdated portfolio. I would…

Don’t just share your work. Tell the story.

Don’t just share your work. Tell the story.

There’s more to working with you on a website project than the finished product, right? And yet most web designers focus on the pretty parts – the graphics, overall design, and things like site functionality. Understandable… but not quite enough. Sure, your potential clients are evaluating your aesthetics and design skills when they look at…

When your online pants are too tight and your sweater’s too scratchy…

When your online pants are too tight and your sweater’s too scratchy…

I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have been too tight and my shoes feel too small. My online sweater is scratchy. Have you ever tried on an outfit that looked okay, but wasn’t stellar? You know in your gut you shouldn’t buy…